| by Gayle
Ehrenman, Associate Editor |
By 2011, the baby boom generation will begin to
turn 65, and by 2030, one in five people will be age 65 or older, according
to U.S. Census Bureau projections. The size of the older population is
projected to double over the next 30 years, growing to 70 million by 2030.
Thanks to the wonders of modern medicine, clean living, and a positive
outlook, a large percentage of these older Americans are expected to still
be tooling down the highways. And car manufacturers and parts suppliers
are doing their part to make sure these gray ghosts can keep on truckin'
in comfort, style, and safety.
Ford Motor Co. of Dearborn, Mich., Detroit-based General Motors, and automotive
interior supplier Lear Corp. of Southfield, Mich., have all undertaken
studies to help them understand the needs and wants of older drivers in
an effort to create vehicles that are ergonomically attuned to them.
Ford's
Third Age Suit lets young engineers get a feel for what it's like to be
an older driver trying to operate a car.
"Aging baby boomers still see themselves as active, vital people,"
said Jaron Rothkop, senior engineer for advanced product development at
Lear Corp. "The trick is to design vehicles that have enablers
for this population, but that don't look like cars for the aged.
They still want a sporty look, even if they are more concerned about safety
and how easy a car is to use."
To figure out the right mix of style and function for this group, Lear
Corp. conducted an 18-month study on the aging baby boomer population.
The goal was to understand the physical limitations of the group and how
best to meet those needs.
The research, dubbed the Masters Study, involved polling a consumer panel
of men and women aged 50 to 70, with an average age of 65 years old. Lear
studied vehicle ingress and egress, seating adjustments, controls, and
even display colors. The consumer panel helped evaluate new ideas and
provided their thoughts on which features were helpful and desirable,
and which ones they just didn't find appealing, according to Rothkop.
Ford took a different approach to defining the needs of the aging baby
boomers. Like Lear, it conducted consumer research, but Ford also used
a unique tool to help young engineers know what it feels like to be a
65-year-old trying to operate a car.
This training and development tool, the Third Age Suit, resembles nothing
so much as a cross between an astronaut's suit and a beekeeper's
protective gear. According to Fred Lupton, North American program ergonomics
supervisor for Ford, the Third Age Suit "lets engineers slip into
another generation, and feel for themselves what changes the body goes
through that impact how a driver relates to a vehicle."
The
cargo system in Lear Corp.'s concept car includes a platform that slides
out and pivots to make it easier to load golf clubs into the trunk.
The suit, which was designed in collaboration with the University of
Loughborough in England, is essentially a pair of coveralls padded with
materials that add bulk and restrict movement in key areas of the body,
such as the knees, elbows, stomach, and back. Rubber gloves that reduce
the sense of touch and goggles that simulate cataracts complete the ensemble.
The suit seems to be doing its job. One 20-something marketing person
at Ford who put on the suit said, "You're not jumping in
and out of a car wearing that thing. When you put it on, you really get
the feeling that your mobility is limited, and you can't react
quite the same way you're accustomed to."
General Motors has teamed up with the Beckman Institute for Advanced Science
and Technology at the University of Illinois in Urbana-Champaign for a
multiyear study on driver distractions and how well humans interact with
in-vehicle technologies. Researchers hope to learn how motorists focus
on the driving task when facing distractions such as vehicle instruments
and other in-vehicle technologies. They will perform real-time measurements,
using eye-glance movements and rudimentary brain imaging. They also will
evaluate the effectiveness of training strategies for enhancing drivers'
cognitive, perceptual, and motor skills, especially those of older adults
who may have difficulty with those skills.
Building a Grayer Car
The goal of this research isn't to produce an old folks'
car (insert your own Cadillac, Lincoln Town Car, or Oldsmobile joke here).
Rather, it's to refine the design of existing vehicles and to add
enabling technologies that make these vehicles easier and safer for an
aging population to use.
The bulk of these changes have been targeted at the three major physical
changes that aging people encounter: decreasing range of motion and strength,
decreasing ability to manipulate fine controls, and lessening visual acuity.
"People age 60 and older experience up to a 25 percent decrease
in their range of motion and strength," said Ford's Lupton.
"This affects their larger body motions, such as the ease with
which they can get in and out of a car; their ability to bend over to
adjust the seat controls and load the trunk of the car; and their ability
to twist around to see over their shoulders when parking or changing lanes."
The Ford Focus, one of the company's first vehicles designed using
the Third Age Suit, addresses the ingress-egress problem by providing
an expanded door opening radius, an elevated driver seating position,
and more headroom. The car also includes strap handles on the inside doorframe,
so drivers can grab and pull themselves into position, according to Lupton.
Ford
is adding dimples and bumps to its controls, making it easier to distinguish
between, say, the lock and the window controls by touch alone.
The company's Lincoln Town Car, whose average buyer is over 60,
offers a driver's seat feature that moves the seat to the end of
its adjustment track to provide more room for entering and exiting the
car. When the ignition key is inserted, the seat returns to its original
position, so the driver doesn't have to twist around to adjust
it before taking off.
The Town Car also includes adjustable gas and brake pedals, so drivers
can sit farther from the steering wheel, and a specially designed instrument
panel. The speedometer and tachometer can be switched from their traditional
readouts to digital ones that are easier for older drivers to read.
"Older people want to be focused on driving," Lupton said.
"They don't want to multitask, so it's important
to give them instruments they can quickly read and adjust, and then let
them get back to focusing on driving."
Toward this end, Ford is assessing new instrument panel layouts that use
larger numbers on the radio, temperature controls, and navigation system,
according to Lupton. They're also looking at making controls larger,
with more spacing between them. In addition, Ford is using tactile coding,
such as bumps and dimples, on controls to make it easier for older drivers
to distinguish among them by touch.
A 2003 Ford Taurus Telematics to Safety Concept Car adds warning systems
that use radar and cameras to improve safety for drivers. Some of these
systems include radar and vision systems that allow the vehicle to "see"
and estimate the likelihood of potential traffic threats, and warn the
driver; side-mounted cameras that help drivers see pedestrians, bicycles,
and merging vehicles in their blind spots; and a low-light, forward-facing
camera that serves as a lane departure system.
Before Its Time
In 2000, Lear Corp. introduced its TransG concept vehicle, which was designed
specifically for the aging baby boomer population. The "transgenerational"
car included a powered rotation seat that swiveled outward to a 45-degree
angle, which research study participants identified as the best angle
for entering and exiting a vehicle. Leather-trimmed seats provided less
friction, making it easier to slide in and out of the seat. Instead of
moving the seat forward and back, the instrument pod moved toward the
driver from its most forward location to a memory position programmed
by the driver.
The vehicle also included a four-point seat belt, which fastened in the
front, rather than forcing drivers to twist around and access a side buckle.
This belt met the desire of the audience to have extra safety features,
was easy to use, and yet didn't feel like an old person's
tool, according to Lear's Rothkop. "The four-point belt
has a racing theme, since it's like the ones used in race cars,
and this gives it young appeal. Yet it still addresses this audience's
limited mobility. It's a good example of an enabler that doesn't
feel like something intended for a 'special-needs' driver."
Lear Corp. is working on a concept station wagon in conjunction with the
Massachusetts Institute of Technology Media Lab. This vehicle includes
obstacle detection systems that address an older driver's inability
to twist around and see something in the blind spot, as well as specially
designed cargo areas that make for easier loading of everything from groceries
to golf clubs.
Low-light
color cameras in the side-view mirror of the Taurus Safety Concept Car
let drivers see pedestrians or vehicles in their blind spots.
According to Rothkop, Lear's emphasis is on developing the right
human machine interface to determine how an aging population perceives
light and touch. "If the technology is not presented in a way that
is easy to use and appealing to the driver, you set back the pace of implementing
what could be really worthwhile innovations," he said.
The concept vehicle is using information gleaned from Lear's Masters
Study to determine the best colors, lighting levels, and rate of change
in lighting for instruments and warning sensor displays. This concept
station wagon includes a turn signal that vibrates if the driver tries
to change lanes when it's not safe, an object detection system
that shows up as a light running up the A-pillar, gas pedals that offer
resistance when the driver is too close to the car in front of it, and
a seatback that changes position and exerts pressure when the car is too
close to an object behind it.
After Dark
GM has incorporated one innovative feature into its Cadillac DeVille that
is intended to address the visual acuity problems of older drivers. It's
only appropriate that a feature like improved night vision make its way
into the Cadillac.
According to Pat Kemp, DeVille marketing manager, "Pre-boomers traditionally
make up the car's primary customer base." In less politically correct
terms, pre-boomers are drivers who are now 65 and older.
Drivers
no longer have to use the back-until-you-hear-the-crunch method of judging
parking space, thanks to a Cadillac system that uses ultra-
sound to calculate the distance of a car from an object behind it.
Cadillac's Night Vision uses infrared technology developed by
Raytheon Systems Co. (which also developed the night vision system used
extensively during the Gulf War), to provide additional visual information
beyond what the driver can see at night. Depending on conditions, Night
Vision allows drivers to see down the road three to five times farther
ahead than low-beam headlamps, according to a Cadillac spokesperson.
The system's infrared technology creates pictures based on heat
energy emitted by objects in the viewed scene. The image is projected
as part of a heads-up display on the windshield, near the front edge of
the hood, in the peripheral vision of the driver.
The DeVille also includes ultrasonic rear parking assist technology that
uses audio and visual cues to convey information on how close the vehicle
is to any object behind it. Four sensors on the back of the vehicle send
out ultrasonic waves when the car is driven in reverse. The sensors pick
up the echo of a signal when it bounces off an object; this information
is triangulated to determine relative distance.
Among the older set in southern Florida, rumor has it that an older adult
who still drives, especially at night, will never want for company. If
carmakers keep up their efforts, those older folks are going to have a
lot more company on the roads, in the malls, and wherever their hot rods
take them.
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