by Harry
Hutchinson,
Executive Editor |
We may have
found what's golden about silence. People are willing to pay a
handsome premium for it.
Noise, after all, can be damaging both to the state of mind and to the
sense of hearing. And, as Dan Snyder and Elizabeth Smith of SKF USA Inc.
pointed out last December, in their Feature Focus article, "The
Noise That Annoys," "quiet products equate to quality products."
Quiet operation confirms that nothing is bent, broken, rubbing, or shaking
loose.
What's more, if that quiet operation is taking place in your home,
you don't have to listen to it when the TV is on.
That's why a number of companies are offering home appliances and
commanding high prices for them, largely because they promise to be quiet.
Bosch Home Appliances is one of them. The company, a subsidiary of the
German appliance maker Bosch und Siemens Hausgeräte GmbH, makes a
series of dishwashers designated SH, which it markets as the quietest
in North America. Motors and pumps are designed to keep noise down, and
there is triple sound insulation on the higher-priced models of the line.
And in this series of appliances, the higher-priced models are just that.
In most stores, a customer can pay less than $200 for a reliable dishwasher.
Bosch says that its super-quiet models sell, on average, for $499 to $1,499.
 |
| The Harmony vacuum cleaner is
kept quiet by aerodynamics and a sealed motor. |
The company says the noise barriers are a coated metal layer, a cotton
fiber layer, and a heavy-duty bituminous layer. (Buyers of the two lower-priced
models in the series have to settle for just two layers of sound isolation.)
Bosch suspends the electric motor on rubber hammocks to keep it from communicating
acoustic vibration to the frame. The company says it also reduces noise
by using separate pumps for washing and draining. Each one can be smaller,
and therefore quieter, than a single pump with a double function.
The dishwasher has no front vent for steam to escape into the room, so
another source of noise is prevented. The company also points out that
this design feature makes for extra safety in homes with small children.
Another item that contributes to the quiet of all Bosch's SH dishwashers
is a solid molded base, which contains sound.
Besides being quiet, the dishwashers are smart. They contain turbidity
sensors that monitor the amount of soil in the water and can direct the
washer to skip a water fill when appropriate. The highest-priced models
add a second sensor, which checks the cleanliness of the water and can
delete fresh water fills or change the temperature as needed. The machines
will also automatically shut down if water is detected in the base.
They still have to be loaded by hand.
Electrolux North America says its market research has identified the vacuum
cleaner as being high on the list of annoying noisemakers in the home.
So last fall it introduced a vacuum cleaner called Harmony, which it promises
will run far quieter than the common variety. One press notice said it
was "four times quieter."
However, the motor of the new model is rated at 1,100 watts, or about
1.5 horsepower, more than you need to chase away the cat. The manufacturer
says it was able to put a lid on the noise so it won't even wake
the baby.
 |
 |
| Three layers of insulation (top)
and a rubberized motor suspension (above) are sound-suppressing features
of Bosch dishwashers. |
One of the key sound-damping features is a layer of foam that surrounds
the motor. Electrolux adds that the foam also adds a sealing layer so
cleaning suction isn't lost through vacuum leaks. Thus, in addition
to suppressing noise, the foam improves the efficiency of the appliance.
The company says it has designed the curve of the hose to control airflow
and reduce turbulence, which is another source of noise. According to
Electrolux, "Within the bend of the hose, 86 strategically placed
holes serve as an acoustic mesh screen to filter airflow over a greater
area, thus reducing sound emission."
Electrolux says that the floor nozzle is aerodynamically designed to let
air flow freely and to avoid turbulence.
The Harmony's retail price hovers around $400. It's certainly
not the highest-priced vacuum cleaner available. If you work at it, you
can spend $1,000 or more to get one. But the Harmony costs perhaps three
times as much as you'd expect to pay for the standard workhorse.
Meanwhile, Whirlpool Corp. has had several new ideas for cleaning clothes
over the past few yearsincluding a kinder and gentler agitator,
and a washing machine that bounces clothes instead of beating them. Now,
its top-end washer brand is Duet, which the company calls its quietest.
The Duet washers have a variety of sound-quelling features, according
to Markus Thielemann, an engineer with Whirlpool in Germany, where the
washer was designed and is manufactured. Machine controls are electronic,
and therefore silent, instead of mechanical. Inlet valves were optimized
to reduce noise from the flow of water.
The Duet is driven by a quiet-running three-phase brushless motor. The
machine has a high-performance drain pump that never has to strain to
work at its limit.
The underworked pump is held in place by grommets so it won't communicate
operating noise to the cabinet.
 |
| A suspended washing unit and a
pump that doesn't have to strain help the Duet laundry pair hold the
noise down. |
The washing unitwhich includes an outer plastic tub that holds
the wash water, the rotating stainless steel drum, the drive motor, and
concrete counterweightsis suspended with two springs at the top
and four shock absorbers at the bottom of the cabinet. The springs are
fastened with plastic elements to damp sound.
The feet are molded of two materials, first polypropylene and then, in
the same tool, thermoplastic elastomer. The design makes for good traction
and damps the transfer of energy from the machine to the floor.
Structural parts were designed with sound reduction in mind. Thielemann
said. Sheet metal parts have features like embossing in the side panels
and a rounding of the front panel intended to retune natural frequencies
to reduce vibration. Other parts are reinforced with ribs.
There is even extra glazing on the window through the door to inhibit
the noise of the splashing in the wash tub.
According to Thielemann, the washer was brought to such a low noise level
with design elements like these that further sound damping, such as isolating
layers inside the panel, was deemed unnecessary.
There are two Duet washers, one with a list price of $999 and the other
at $1,319. As you'd expect, they differ in some of their features.
One spins at 900 rpm, the other at 1,100, for instance. The higher price
brings extra cycles, including one for wool and another for silk.
The prices are more than double Whirlpool's median. The company
lists 22 full-size washing machines on its Web site. They start at $249,
and half of them are priced under $400.
The washing machine has an unusual design for the U.S. market. It loads
from the front, like the usual clothes dryer. A front-leader is a popular
configuration in Europe, and the Duet is made in Schorndorf, Germany,
where the design is familiar. Common wisdom among marketers in the United
States says that people don't want to bend to load the washing
machine, so the Duet's configuration makes it a rare bird in North
America.
There is an upside to a front-loading washer, though. According to Whirlpool,
the Duet will use only about a third of the water and electricity of a
standard top-loading washer. The company claims the washer can save about
$150 a year in utility costs. Also, because laundry tumbles in the drum,
there's no agitator to stress the fibers in clothes.
To make a Duet, the washer has a companion dryer that looks almost identical.
The dryer, which is made in Marion, Ohio, is also designed for quiet operation
and retails for more than $800. In fact, you can order one through the
Whirlpool Web site, if you want, for $819. It tops a list of 15 models,
starting at $229.
The pair can be mounted on pedestals, which are sold separately. They
raise the machines off the floor by about a foot, so that you don't
have to bend your back as much. With the pedestals, the pair could go
for somewhere around $2,300.
Even with savings on the electricity bill, that may sound like a lot to
pay for something that washes your clothes. But for some people, the value
is worth it. Remember, after all, you get to keep it quiet.
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